InnoSo is my and Austin Peete's dual studio practice. Collaborating with other designers and creatives in our network, we offer full branding, UX, and marketing services. InnoSo's branding centers on the bespoke typeface Custom Variable, which expands along variable weight, width, and height axes to fill the surrounding space.

The ⁂ (asterism) acts as the condensed version of InnoSo's logo, evoking the creation of stars (and new ideas) from the primordial nothingness.